This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets.
A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets.
Exciting new textbook from a bestselling author team in a large, multidisciplinary market;... Læs mere
Exciting new textbook from a bestselling author team in a large, multidisciplinary market;... Læs mere
Positive Psychology uses a storytelling approach to provide a broad and objective understanding of the science of well-being, and to show how this knowledge can be applied to our own lives and to the well-being of entire societies.
Positive Psychology uses a storytelling approach to provide a broad and objective understanding of the science of well-being, and to show how this knowledge can be applied to our own lives and to the well-being of entire societies.
Clear, nuanced introduction to digital text mining and data analysis specifically for students in digital humanities and computational social science.
Clear, nuanced introduction to digital text mining and data analysis specifically for students in digital humanities and computational social science.
This exciting leadership textbook takes a student-centric approach, encouraging students to reflect on their own experiences and showing them the potential for them to transform into leaders in their every day lives.
This exciting leadership textbook takes a student-centric approach, encouraging students to reflect on their own experiences and showing them the potential for them to transform into leaders in their every day lives.