Springer Forlag
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Universal, Intuitive, and Permanent Pictograms: A Human-Centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception (Bog, Paperback / softback, Engelsk)This book presents a complete human-centered design process (ISO 9241:210) that had two goals: to design universal, intuitive, and permanent pictograms and to develop a process for designing suitable pictograms.
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Coexistence and Confrontation of Agricultural and Food Models: A New Paradigm of Territorial Development? (Bog, Hardback, Engelsk)This book analyses situations of coexistence and confrontation of agricultural and food models according to four major dimensions of territorial development: the tension between specialisation and diversification;
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Defense and Recognition in the Climate Crisis: How to Communicate About Truths, Facts and Opinions (Bog, Paperback / softback, Engelsk)Based on selected psychological and philosophical theories as well as data material, this book shows how defense comes about, how it works, and how, on the other hand, the necessary recognition can succeed on various levels.
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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (Bog, Paperback / softback, Engelsk)Content marketing is now a firmly established discipline in online marketing.... Læs mere
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Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools (Bog, Paperback / softback, Engelsk)Using a structured method, you will learn how to set yourself up for... Læs mere
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Applied Higher Education Yearbook 2019: German-Chinese Perspectives and Discourses (Bog, Paperback / softback, Engelsk)The book summarizes highly topical research contributions on UAS research, which stand in the context of cooperation and exchange between Germany and China.
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Deschooling as a Taboo Transgression: A Reconstructive Study of Justifications for the Familial Practice of Deschooling (Bog, Paperback / softback, Engelsk)With the realization of familial deschooling in Germany, the so-called social movement of the ,Freilerner’ transgresses a taboo and is therefore under enormous pressure to justify itself.
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Opportunity Recognition: 15 Approaches for More Business Growth (Bog, Paperback / softback, Engelsk)The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities").
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Practice-Oriented Marketing: Basics – Instruments – Case Studies (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Public Mobility: Prerequisites for human-oriented transport planning (Bog, Paperback / softback, Engelsk)This is to summarise current new developments in public transport and, with the concept of public mobility, to outline the concrete idea of a sustainable public transport system.
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Support in Times of No Support: A Social Psychological Search for Traces (Bog, Paperback / softback, Engelsk)In the summer of 2018, the authors of the book stood in the Musée des Arts et Métiers in Paris. Like Casaubon in Umberto Eco's... Læs mere
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Internal communication and management: Theory and praxis communication-centered management (Bog, Paperback / softback, Engelsk)This book on business management combines theoretical knowledge with practical examplesAgility and internal communication are two important competencies for modern business management.
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