The Pacific Symposium on Biocomputing (PSB) 2011 is an international, multidisciplinary conference for the presentation and discussion of research... Læs mere
Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies... Læs mere
Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these... Læs mere