From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349426591
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Beskrivelse
Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | P. Verdin, N. Van Heck |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2001 |
| Udgivelsesdato | 01-01-2001 |
| Første udgivelsesår | 2001 |
| Illustrationer | XVI, 208 p. |
| Originalsprog | United Kingdom |
| Sideantal | 208 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 208 pages, XVI, 208 p. |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781349426591 |