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Gaining Momentum: Managing The Diffusion Of Innovations

(Bog, Hardback, Engelsk)
Gaining Momentum: Managing The Diffusion Of Innovations
Forlag: Imperial College Press

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Beskrivelse

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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Alle detaljer

Forlag Imperial College Press
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-08-2010
Første udgivelsesår 2010
Serie Series on Technology Management
Illustrationer Illustrations
Fagredaktør Joe (Spru Tidd
Originalsprog United Kingdom
Sideantal 448
Indbinding Hardback
Forlag Imperial College Press
Sideoplysninger 448 pages, Illustrations
Mål 233 x 156 x 29
ISBN-13 / EAN-13 9781848163546