Global Market Strategies: How to Turn Your Company into a Successful International En... (Bog, Paperback / softback, Engelsk)
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Global Market Strategies: How to Turn Your Company into a Successful International Enterprise

(Bog, Paperback / softback, Engelsk)
Forfatter: Michael Neubert
Global Market Strategies: How to Turn Your Company into a Successful International Enterprise
Forlag: Campus Verlag

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Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.

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Alle detaljer

Forlag Campus Verlag
Forfatter Michael Neubert
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-04-2014
Første udgivelsesår 2014
Illustrationer 40 halftones, 14 tables
Originalsprog Germany
Sideantal 200
Indbinding Paperback / softback
Forlag Campus Verlag
Sideoplysninger 200 pages
Mål 229 x 152 x 17
ISBN-13 / EAN-13 9783593399454