Global Strategies and Local Realities: The Auto Industry in Emerging Markets (Bog, Paperback / softback, Engelsk)

Global Strategies and Local Realities: The Auto Industry in Emerging Markets

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers.

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Alle detaljer

Forlag Palgrave Macmillan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2000
Udgivelsesdato 01-01-2000
Første udgivelsesår 2000
Illustrationer XXVI, 272 p.
Fagredaktør J. Humphrey, Y. Lecler, M. Salerno
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 272 pages, XXVI, 272 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349422500