Forventes på lager: 28-09-2007
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Christoph H. Loch, Stylianos Kavadias |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-09-2007 |
| Første udgivelsesår | 2007 |
| Fagredaktør | Christoph Loch, Stylianos Kavadias |
| Originalsprog | United Kingdom |
| Sideantal | 560 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 560 pages |
| Mål | 240 x 165 x 34 |
| ISBN-13 / EAN-13 | 9780750685528 |