Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Bog, Hardback, Engelsk)

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

(Bog, Hardback, Engelsk)

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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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Forlag Business Science Reference
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-12-2019
Første udgivelsesår 2019
Fagredaktør Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes
Originalsprog United States
Sideantal 400
Indbinding Hardback
Forlag Business Science Reference
Sideoplysninger 400 pages
Mål 225 x 290 x 34
ISBN-13 / EAN-13 9781799819479