Hospitality and Travel Marketing

(Bog, Hardback, Engelsk)

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Beskrivelse

Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Alastair M. Morrison
Type Bog
Format Hardback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 27-10-2022
Første udgivelsesår 2022
Illustrationer 22 Line drawings, color; 150 Halftones, color; 172 Illustrations, color
Originalsprog United Kingdom
Sideantal 674
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 674 pages, 22 Line drawings, color; 150 Halftones, color; 172 Illustrations, color
Mål 254 x 178
ISBN-13 / EAN-13 9781032274126