In Defense of Negativity: Attack Ads in Presidential Campaigns (Bog, Paperback / softback, Engelsk) af John G. Geer

In Defense of Negativity: Attack Ads in Presidential Campaigns

(Bog, Paperback / softback, Engelsk)
Forfatter: John G. Geer

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Beskrivelse

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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Alle detaljer

Forlag The University of Chicago Press
Forfatter John G. Geer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-03-2006
Første udgivelsesår 2006
Serie Studies in Communication, Media, and Public Opinion
Illustrationer 32 lline drawings, 12 tables
Originalsprog United States
Sideantal 218
Indbinding Paperback / softback
Forlag The University of Chicago Press
Sideoplysninger 218 pages
Mål 156 x 229 x 12
ISBN-13 / EAN-13 9780226284996