Innovation Management: Strategies, Implementation, and Profits
(Bog, Hardback, Engelsk)
Forlag:
Oxford University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780195142303
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Beskrivelse
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
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Alle detaljer
| Forlag | Oxford University Press |
| Forfatter | Allan Afuah |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 29-05-2003 |
| Første udgivelsesår | 2003 |
| Illustrationer | numerous figures |
| Originalsprog | United Kingdom |
| Sideantal | 400 |
| Indbinding | Hardback |
| Forlag | Oxford University Press |
| Sideoplysninger | 400 pages, numerous figures |
| Mål | 242 x 168 x 24 |
| ISBN-13 / EAN-13 | 9780195142303 |