Innovation, Product Development and Commercialization: Case Studies and Key Practices... (Bog, Hardback, Engelsk)
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

(Bog, Hardback, Engelsk)
Forfatter: Dariush Rafinejad
Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Forlag: J Ross Publishing

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Beskrivelse

Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.

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Alle detaljer

Forlag J Ross Publishing
Forfatter Dariush Rafinejad
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-06-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 428
Indbinding Hardback
Forlag J Ross Publishing
Sideoplysninger 428 pages
Mål 185 x 261 x 31
ISBN-13 / EAN-13 9781932159707