International Marketing of Higher Education
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137542908
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Beskrivelse
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Terry Wu |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2016 |
| Udgivelsesdato | 16-09-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | 20 Illustrations, color; 4 Illustrations, black and white |
| Fagredaktør | Terry Wu, Vik Naidoo |
| Originalsprog | United Kingdom |
| Sideantal | 262 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 262 pages, 20 Illustrations, color; 4 Illustrations, black and white |
| Mål | 161 x 219 x 22 |
| ISBN-13 / EAN-13 | 9781137542908 |