International Retailing Plans and Strategies in Asia (Bog, Paperback / softback, Engelsk) af Erdener Kaynak
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International Retailing Plans and Strategies in Asia

(Bog, Paperback / softback, Engelsk)
Forfattere: Erdener Kaynak, Jung-Hee Lee, John (University of Stirling Dawson
International Retailing Plans and Strategies in Asia
Forlag: Taylor & Francis Inc

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Beskrivelse

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Erdener Kaynak, Jung-Hee Lee, John (University of Stirling Dawson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-06-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 216
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 216 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780789028891