International Sport Marketing: Issues and Practice (Bog, Paperback / softback, Engelsk)

International Sport Marketing: Issues and Practice

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2020
Første udgivelsesår 2020
Serie Routledge Research in Sport Business and Management
Fagredaktør Michel Desbordes, Andre Richelieu
Originalsprog United Kingdom
Sideantal 232
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 232 pages
Mål 155 x 232 x 17
ISBN-13 / EAN-13 9780367730369