Internationalisation From Idea to Success: What mid-sized companies need to know when going international
(Ebog, pdf, drm, Dansk)
Beskrivelse
Expanding into foreign markets is a dream for many businessowners and executives. However, the journey from idea to success is a long and complex one, with many critical considerations and tough decisions to be made along the way.
INTERNATIONALISATION – FROM DREAM TO SUCCESS reveals the secrets of turning your international aspirations into reality. It offers insights into what to expect when you take your business abroad, the key steps you must take and the challenges that can arise – not only during the early days of internationalisation, but also in the years ahead.
It answers a wealth of questions about the internationalisation process, including:
• Why go abroad? • Which country should you choose? • What do customers in new markets want? • Who should you partner with? • How do you navigate cultural and legal differences? • How can you create an effective collaboration between the headquarters and the subsidiary? • And what is your role in all of this?
Through compelling examples, supported by research and their own experiences, Claus Sehested and Max von Zedtwitz offer a clear path for anyone seeking success abroad. With over 20 years of experience as advisors to companies seeking to enter foreign markets, and having personally built businesses abroad as expatriate managers, the authors share everything they wish they had known before venturing out for the first time.
This book is ideal for businessowners, top executives, expatriate managers, leaders, and employees who are facing an internationalisation process.
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Alle detaljer
| Forlag | DJØF/Jurist- og Økonomforbundets Forlag |
| Forfattere | Claus Sehested, Max von Zedtwitz |
| Type | Ebog |
| Format | pdf, drm |
| Sprog | Dansk |
| Udgivelsesdato | 26-02-2025 |
| Sideantal | 240 Sider |
| Filtype | |
| Filstørrelse | 2372 KB |
| Kopibeskyttelse | AdobeDRM |
| Datamining | Ikke tilladt |
| ISBN-13 / EAN-13 | 9788757463996 |