Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (Bog, Paperback / softback, Engelsk)
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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations

(Bog, Paperback / softback, Engelsk)
Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations
Forlag: Springer International Publishing AG

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However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 04-07-2018
Første udgivelsesår 2018
Serie India Studies in Business and Economics
Illustrationer 54 Illustrations, black and white; XI, 254 p. 54 illus.
Fagredaktør Cornelius Herstatt, Rajnish Tiwari
Originalsprog Switzerland
Sideantal 254
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 254 pages, 54 Illustrations, black and white; XI, 254 p. 54 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783319835099