Made to Stick: Why some ideas take hold and others come unstuck
(Bog, Paperback / softback, Engelsk)
Forlag:
Cornerstone
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780099505693
- Se flere detaljer ▼
Beskrivelse
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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Alle detaljer
| Forlag | Cornerstone |
| Forfattere | Dan Heath, Chip Heath |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 07-02-2008 |
| Første udgivelsesår | 2008 |
| Originalsprog | United Kingdom |
| Sideantal | 336 |
| Indbinding | Paperback / softback |
| Forlag | Cornerstone |
| Sideoplysninger | 336 pages |
| Mål | 196 x 125 x 22 |
| ISBN-13 / EAN-13 | 9780099505693 |