Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the ... (Bog, Paperback / softback, Engelsk)

Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data

(Bog, Paperback / softback, Engelsk)

Forlag: CABI Publishing

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Beskrivelse

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

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Alle detaljer

Forlag CABI Publishing
Forfatter Dr Francisco (Universidad Nebrija Navarro-Meneses
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-04-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 360
Indbinding Paperback / softback
Forlag CABI Publishing
Sideoplysninger 360 pages
Mål 243 x 173 x 21
ISBN-13 / EAN-13 9781789249316