Market Driven Political Advertising: Social, Digital and Mobile Marketing (Bog, Hardback, Engelsk) af Andrew Hughes

Market Driven Political Advertising: Social, Digital and Mobile Marketing

(Bog, Hardback, Engelsk)
Forfatter: Andrew Hughes



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Beskrivelse

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

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Alle detaljer

Forlag Birkhauser Verlag AG
Forfatter Andrew Hughes
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2018 ed.
Udgivelsesdato 28-06-2018
Første udgivelsesår 2018
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 3 Illustrations, black and white; XIII, 137 p. 3 illus.
Originalsprog Switzerland
Sideantal 137
Indbinding Hardback
Forlag Birkhauser Verlag AG
Sideoplysninger 137 pages, 3 Illustrations, black and white; XIII, 137 p. 3 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319777290