Marketing for Cultural Organisations: New strategies for attracting audiences to clas... (Bog, Paperback / softback, Engelsk)
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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.

(Bog, Paperback / softback, Engelsk)
Forfatter: Bonita (Lycoming College) Kolb
Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
Forlag: Cengage Learning EMEA

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Beskrivelse

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfatter Bonita (Lycoming College) Kolb
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 18-11-2004
Første udgivelsesår 2004
Originalsprog United Kingdom
Sideantal 234
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 234 pages
Mål 246 x 189 x 13
ISBN-13 / EAN-13 9781844802135