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Marketing for Scientists: How to Shine in Tough Times

(Bog, Paperback / softback, Engelsk)
Forfatter: Marc J. Kuchner
Marketing for Scientists: How to Shine in Tough Times
Forlag: Princeton University Press

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Beskrivelse

Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

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Alle detaljer

Forlag Princeton University Press
Forfatter Marc J. Kuchner
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-11-2011
Første udgivelsesår 2011
Illustrationer 12 illustrations
Originalsprog United States
Sideantal 248
Indbinding Paperback / softback
Forlag Princeton University Press
Sideoplysninger 248 pages, 12 illustrations
Mål 227 x 154 x 14
ISBN-13 / EAN-13 9781597269940