Marketing for Sustainable Tourism
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367529796
- Se flere detaljer ▼
Beskrivelse
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-02-2021 |
| Første udgivelsesår | 2021 |
| Fagredaktør | Xavier Font, Scott McCabe |
| Originalsprog | United Kingdom |
| Sideantal | 198 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 198 pages |
| Mål | 244 x 173 x 16 |
| ISBN-13 / EAN-13 | 9780367529796 |