Marketing Island Destinations: Concepts and Cases

(Bog, Hardback, Engelsk)

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Beskrivelse

Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

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Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-07-2010
Første udgivelsesår 2010
Fagredaktør Acolla Lewis, Sherma Roberts
Originalsprog United States
Sideantal 186
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 186 pages
Mål 234 x 157 x 23
ISBN-13 / EAN-13 9780123849090