Measuring Psychological Responses To Media Messages

(Bog, Hardback, Engelsk)

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Beskrivelse

Tools have been developed in cognitive psychology and psychophysiology which attempt to measure "thinking" without asking people how they do it. This work explores the history and theory behind the these methods, and how they might be used to further knowledge about the processes of communication.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-09-1994
Første udgivelsesår 1994
Serie Routledge Communication Series
Fagredaktør Annie Lang
Originalsprog United States
Sideantal 256
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 256 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780805807172