Media Economics: Theory and Practice

(Bog, Hardback, Engelsk)

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Beskrivelse

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 29-06-2015
Første udgivelsesår 2015
Serie Routledge Communication Series
Fagredaktør Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
Originalsprog United Kingdom
Sideantal 312
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 312 pages
Mål 229 x 152
ISBN-13 / EAN-13 9781138834255