Nation Branding in Modern History
(Bog, Paperback / softback, Engelsk)
Forlag:
Berghahn Books
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781789207934
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Beskrivelse
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
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| Forlag | Berghahn Books |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-11-2020 |
| Første udgivelsesår | 2020 |
| Serie | Explorations in Culture and International History |
| Illustrationer | 4 Illustrations |
| Fagredaktør | Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| Originalsprog | United Kingdom |
| Sideantal | 300 |
| Indbinding | Paperback / softback |
| Forlag | Berghahn Books |
| Sideoplysninger | 300 pages, 4 Illustrations |
| Mål | 152 x 227 x 26 |
| ISBN-13 / EAN-13 | 9781789207934 |