National Image & Competitive Advantage: The Theory and Practice of Place Branding
(Ebog, pdf, drm, Engelsk)
Forlag:
Samfundslitteratur
- Type: Ebog
- Format: pdf, drm
-
Sprog:
Engelsk
- ISBN-13: 9788763099769
- Se flere detaljer ▼
Beskrivelse
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
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| Forlag | Samfundslitteratur |
| Forfattere | Eugene D Jaffe, Israel D. Nebenzahl |
| Type | Ebog |
| Format | pdf, drm |
| Sprog | Engelsk |
| Udgave | 2. udgave |
| Udgivelsesdato | 22-12-2011 |
| Udgiver | Copenhagen Business School Press |
| Sideantal | 237 Sider |
| Filtype | |
| Filstørrelse | 4144 KB |
| Kopibeskyttelse | AdobeDRM |
| Datamining | Ikke tilladt |
| ISBN-13 / EAN-13 | 9788763099769 |