On Message: Television Advertising by the Presidential Candidates in Election 2008 (Bog, Hardback, Engelsk) af E. D. Dover
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On Message: Television Advertising by the Presidential Candidates in Election 2008

(Bog, Hardback, Engelsk)
Forfatter: E. D. Dover
On Message: Television Advertising by the Presidential Candidates in Election 2008
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter E. D. Dover
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-10-2010
Første udgivelsesår 2010
Originalsprog United States
Sideantal 278
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 278 pages
Mål 240 x 161 x 22
ISBN-13 / EAN-13 9780739147900