Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US ... (Bog, Hardback, Engelsk)
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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

(Bog, Hardback, Engelsk)
Forfatter: Paul Christiansen
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Forlag: Amsterdam University Press

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Beskrivelse

This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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Alle detaljer

Forlag Amsterdam University Press
Forfatter Paul Christiansen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-12-2017
Første udgivelsesår 2017
Illustrationer 3 Illustrations, black and white
Originalsprog Netherlands
Sideantal 276
Indbinding Hardback
Forlag Amsterdam University Press
Sideoplysninger 276 pages
Mål 163 x 243 x 23
ISBN-13 / EAN-13 9789462981881