Packaging Baseball: How Marketing Embellishes the Cultural Experience (Bog, Paperback / softback, Engelsk)
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Packaging Baseball: How Marketing Embellishes the Cultural Experience

(Bog, Paperback / softback, Engelsk)
Forfattere: Mathew J. Bartkowiak, Yuya Kiuchi
Packaging Baseball: How Marketing Embellishes the Cultural Experience
Forlag: McFarland & Co Inc

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Beskrivelse

Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

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Alle detaljer

Forlag McFarland & Co Inc
Forfattere Mathew J. Bartkowiak, Yuya Kiuchi
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-07-2012
Første udgivelsesår 2012
Illustrationer bibliography, index
Originalsprog United States
Sideantal 216
Indbinding Paperback / softback
Forlag McFarland & Co Inc
Sideoplysninger 216 pages, bibliography, index
Mål 229 x 152 x 11
ISBN-13 / EAN-13 9780786461325