Persuasive Imagery: A Consumer Response Perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138861305
- Se flere detaljer ▼
Beskrivelse
Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 07-05-2015 |
| Første udgivelsesår | 2015 |
| Fagredaktør | Linda M. Scott, Rajeev Batra |
| Originalsprog | United Kingdom |
| Sideantal | 464 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 464 pages |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781138861305 |