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Persuasive Messages: The Process of Influence

(Bog, Paperback / softback, Engelsk)
Forfattere: William (University of Missouri-Columbia Benoit, Pamela (University of Missouri-Columbia Benoit
Persuasive Messages: The Process of Influence
Forlag: John Wiley and Sons Ltd

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Beskrivelse

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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Alle detaljer

Forlag John Wiley and Sons Ltd
Forfattere William (University of Missouri-Columbia Benoit, Pamela (University of Missouri-Columbia Benoit
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2007
Første udgivelsesår 2007
Originalsprog United Kingdom
Sideantal 288
Indbinding Paperback / softback
Forlag John Wiley and Sons Ltd
Sideoplysninger 288 pages
Mål 245 x 171 x 21
ISBN-13 / EAN-13 9781405158213