Political Marketing: A Comparative Perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Manchester University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780719068713
- Se flere detaljer ▼
Bemærk: Kan ikke garanteres før jul.
Beskrivelse
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
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Alle detaljer
| Forlag | Manchester University Press |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-05-2005 |
| Første udgivelsesår | 2005 |
| Fagredaktør | Darren Lilleker, Jennifer Lees-Marshment |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Paperback / softback |
| Forlag | Manchester University Press |
| Sideoplysninger | 256 pages |
| Mål | 155 x 234 x 15 |
| ISBN-13 / EAN-13 | 9780719068713 |