Political Marketing and British Political Parties (2nd Edition) (Bog, Paperback / softback, Engelsk) af Jennifer Lees-Marshment
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Political Marketing and British Political Parties (2nd Edition)

(Bog, Paperback / softback, Engelsk)
Forfatter: Jennifer Lees-Marshment
Political Marketing and British Political Parties (2nd Edition)
Forlag: Manchester University Press

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Beskrivelse

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

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Alle detaljer

Forlag Manchester University Press
Forfatter Jennifer Lees-Marshment
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 01-08-2008
Første udgivelsesår 2008
Illustrationer Tables, black & white|Figures
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Manchester University Press
Sideoplysninger 320 pages, Tables, black & white|Figures
Mål 234 x 156 x 23
ISBN-13 / EAN-13 9780719077197