Political Marketing and Management in the 2017 New Zealand Election (Bog, Hardback, Engelsk)

Political Marketing and Management in the 2017 New Zealand Election

(Bog, Hardback, Engelsk)



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Beskrivelse

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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Alle detaljer

Forlag Birkhauser Verlag AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2018 ed.
Udgivelsesdato 31-07-2018
Første udgivelsesår 2018
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 38 Illustrations, black and white; XVI, 158 p. 38 illus.
Fagredaktør Jennifer Lees-Marshment
Originalsprog Switzerland
Sideantal 158
Indbinding Hardback
Forlag Birkhauser Verlag AG
Sideoplysninger 158 pages, 38 Illustrations, black and white; XVI, 158 p. 38 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319942971