Political Marketing and the 2015 UK General Election (Bog, Hardback, Engelsk)

Political Marketing and the 2015 UK General Election

(Bog, Hardback, Engelsk)



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Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

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Forlag Palgrave Macmillan
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 23-05-2016
Første udgivelsesår 2016
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 1 Illustrations, color; 2 Illustrations, black and white
Fagredaktør Darren G. Lilleker, Mark Pack
Originalsprog United Kingdom
Sideantal 151
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 151 pages, 1 Illustrations, color; 2 Illustrations, black and white
Mål 159 x 220 x 16
ISBN-13 / EAN-13 9781137584397