Political Marketing in Retrospective and Prospective

(Bog, Hardback, Engelsk)

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Beskrivelse

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-12-2012
Første udgivelsesår 2012
Fagredaktør Christine B. (Bentley University Williams, Bruce I. (DePaul University Newman
Originalsprog United Kingdom
Sideantal 146
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 146 pages
Mål 246 x 174
ISBN-13 / EAN-13 9780415627337