Political Marketing in the 2016 U.S. Presidential Election (Bog, Hardback, Engelsk)

Political Marketing in the 2016 U.S. Presidential Election

(Bog, Hardback, Engelsk)



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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2018
Udgivelsesdato 11-08-2017
Første udgivelsesår 2017
Serie Palgrave Studies in Political Marketing and Management
Illustrationer 2 Illustrations, black and white; XI, 122 p. 2 illus.
Fagredaktør Jamie Gillies
Originalsprog Switzerland
Sideantal 122
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 122 pages, 2 Illustrations, black and white; XI, 122 p. 2 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319593449