Political Marketing:: Theoretical and Strategic Foundations (Bog, Paperback / softback, Engelsk)
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Political Marketing:: Theoretical and Strategic Foundations

(Bog, Paperback / softback, Engelsk)
Forfattere: Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Political Marketing:: Theoretical and Strategic Foundations
Forlag: Taylor & Francis Ltd

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Beskrivelse

This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-05-2011
Første udgivelsesår 2011
Illustrationer black & white illustrations, black & white line drawings, black & white tables, figures, charts
Originalsprog United Kingdom
Sideantal 352
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 352 pages
Mål 154 x 229 x 19
ISBN-13 / EAN-13 9780765629166