Principles of Pricing: An Analytical Approach
(Bog, Hardback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781107010659
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Beskrivelse
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
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| Forlag | Cambridge University Press |
| Forfattere | Rakesh V. (Northwestern University Vohra, Lakshman (Northwestern University Krishnamurthi |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-03-2012 |
| Første udgivelsesår | 2012 |
| Illustrationer | 55 Tables, unspecified; 24 Line drawings, unspecified |
| Originalsprog | United Kingdom |
| Sideantal | 262 |
| Indbinding | Hardback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 262 pages, 55 Tables, unspecified; 24 Line drawings, unspecified |
| Mål | 232 x 160 x 19 |
| ISBN-13 / EAN-13 | 9781107010659 |