Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing... (Bog, Paperback / softback, Engelsk)
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

(Bog, Paperback / softback, Engelsk)
Forfatter: Aeron (Goldsmiths Davis
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Forlag: John Wiley and Sons Ltd

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Beskrivelse

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

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Alle detaljer

Forlag John Wiley and Sons Ltd
Forfatter Aeron (Goldsmiths Davis
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 216
Indbinding Paperback / softback
Forlag John Wiley and Sons Ltd
Sideoplysninger 216 pages
Mål 229 x 152 x 20
ISBN-13 / EAN-13 9780745639833