Psychological Processes and Advertising Effects: Theory, Research, and Applications (Bog, Hardback, Engelsk)
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Psychological Processes and Advertising Effects: Theory, Research, and Applications

(Bog, Hardback, Engelsk)
Psychological Processes and Advertising Effects: Theory, Research, and Applications
Forlag: Taylor & Francis Ltd

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-12-2021
Første udgivelsesår 2021
Serie Psychology Revivals
Fagredaktør Linda F. (DePaul University) Alwitt, Andrew A. (University of Toronto) Mitchell
Originalsprog United Kingdom
Sideantal 318
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 318 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367498801