Psychological Processes and Advertising Effects: Theory, Research, and Applications
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367498955
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Beskrivelse
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-07-2023 |
| Første udgivelsesår | 2023 |
| Serie | Psychology Revivals |
| Fagredaktør | Linda F. (DePaul University) Alwitt, Andrew A. (University of Toronto) Mitchell |
| Originalsprog | United Kingdom |
| Sideantal | 318 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 318 pages |
| Mål | 153 x 235 x 21 |
| ISBN-13 / EAN-13 | 9780367498955 |