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Psychology of the Consumer and Its Development: An Introduction

(Bog, Paperback / softback, Engelsk)
Forfatter: Robert C. Webb
Psychology of the Consumer and Its Development: An Introduction
Forlag: Springer-Verlag New York Inc.

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Beskrivelse

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Alle detaljer

Forlag Springer-Verlag New York Inc.
Forfatter Robert C. Webb
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 1999
Udgivelsesdato 23-10-2012
Første udgivelsesår 2012
Serie The Springer Series in Adult Development and Aging
Illustrationer XIII, 362 p.
Originalsprog United States
Sideantal 362
Indbinding Paperback / softback
Forlag Springer-Verlag New York Inc.
Sideoplysninger 362 pages, XIII, 362 p.
Mål 235 x 155
ISBN-13 / EAN-13 9781461371588