Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

(Bog, Hardback, Engelsk)

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This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.

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Forlag SAGE Publications Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-11-2001
Første udgivelsesår 2001
Fagredaktør Hans-Dieter Klingemann, Andrea Roemmele
Originalsprog United States
Sideantal 194
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 194 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780761964315