Religion as Brand: An Analogy to Reconceptualize Religion (Bog, Hardback, Engelsk) af Razieh Mahdieh

Religion as Brand: An Analogy to Reconceptualize Religion

(Bog, Hardback, Engelsk)
Forfatter: Razieh Mahdieh

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Beskrivelse

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Razieh Mahdieh
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-12-2024
Første udgivelsesår 2024
Illustrationer 23 BW Illustrations, 6 Tables
Originalsprog United States
Sideantal 252
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 252 pages, 23 BW Illustrations, 6 Tables
Mål 229 x 152
ISBN-13 / EAN-13 9781666941548