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  7. Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

(Bog, Hardback, Engelsk)
Forfattere: Yves L. (Solvay Chaired Professor of Technological Innovation Doz, Keeley (Senior Research Fellow Wilson
Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones
Forlag: Oxford University Press

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Beskrivelse

This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.

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Alle detaljer

Forlag Oxford University Press
Forfattere Yves L. (Solvay Chaired Professor of Technological Innovation Doz, Keeley (Senior Research Fellow Wilson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-11-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 204
Indbinding Hardback
Forlag Oxford University Press
Sideoplysninger 204 pages
Mål 242 x 161 x 19
ISBN-13 / EAN-13 9780198777199