Role of Language and Corporate Communication in Greater China: From Academic to Pract... (Bog, Hardback, Engelsk)

Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives

(Bog, Hardback, Engelsk)



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Beskrivelse

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2015 ed.
Udgivelsesdato 01-06-2015
Første udgivelsesår 2015
Illustrationer 16 Illustrations, color; 7 Illustrations, black and white; XIX, 258 p. 23 illus., 16 illus. in color.
Fagredaktør Patrick P.K. Ng, Cindy S.B. Ngai
Originalsprog Germany
Sideantal 258
Indbinding Hardback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 258 pages, 16 Illustrations, color; 7 Illustrations, black and white; XIX, 258 p. 23 illus., 16 illu
Mål 235 x 155
ISBN-13 / EAN-13 9783662468807